You start a company in the computer market, and send your sales executives to different parts of the world where they compete with other sales executives for market leadership of that region. Each region has different desires, and through research and development, you must try to engineer your products to meet their demands. For example, you may dominate North America through your leadership in reliability, but the buyers in Europe may demand performance. To offset this, you can create marketing campaigns which increase the perceived value of a target trait in the region they are positioned. On top of all this, certain regions have special resources, which range from political to scientific. The game is won when you have achieved a basic monopoly share of the market
Multiplayer gameplay is supported through STARDOCK.NET, Stardock's online gaming network. With STARDOCK.NET, you can visit other players in a chat forum right from within the game and join their games easily.